Branding and marketing are key functions of any company. With the growing need to increase the visibility of products and services, it is now imperative for companies to brand themselves exploiting all the possible media vehicles.
Given the cost and limited budgets, it is advisable to brand and market the products in a cost-effective way like using digital channels, outdoor media and printed shopping bags and a road-show.
So, which are the effective ways to do it right? Here are the 5 ways to branding your business at low cost:
1. Email Marketing
Email marketing is one of the popular channels for low-cost marketing. Do not spam! Just collect the leads or email lists in a right way and explore the power of email.
Email marketing is easy and yields fruitful results if executed in a right way.
Email list building can be done using events, tradeshows, SMS marketing and many more things.
2. Flyers and Banners
Flyers and banners are one more cost-effective channels of promotion.
You can have an agency distributing the flyers door to door, or you can even courier the flyers along with brochures or either of them to all your customers on a special occasion and blend it with the referral program.
If you do it right, you will be able to attract more audience to your business.
3. Paper and Plastic Bags
Paper and plastic bags are a powerful tool to promote products and service.
No matter whether you are a small or big retailer, printed plastic bags can bring good visibility to your business and in turn also the footfalls.
Customize the print with your logo, brand name, and website so that everyone who looks at the flashy bag gets to know about you.
4. Mobile marketing
Mobile marketing is cheap and yet direct way of marketing to your target audience. You can send out offers, discount coupons, new launches via SMS and Whatsapp to your users and if possible also send out a responsive email to them so that your business gets a good push.
Collect the numbers of prospects via websites and emails so that you continue to make a database and utilize it effectively.
5. CSR
CSR really?
Does it work? CSR does work.
It can help you achieve your business objectives and at the same time create a good top of the mind recall in the mind of subscribers. There are companies who take initiatives to curb the abuse of plastic and printed shopping bags, but rather use recyclable and biodegradable bags.
You can launch campaigns with the help of NGOs and celebrities and have a good media outreach of such events. You can alternatively sponsor some such events and gain the brand mileage out of it.
Wrapping it all up, branding is essential and you can’t do away with it if you want to survive the blows of competition, but you can look at affordable channels of marketing to make it more controlled and yet reaching out to a wide-range of an audience.
