How to Use Plastic Shopping Bags as A Marketing Tool?

The business cards, carry bags and many other things are essential to provide a perfect shopping experience to the customers. No matter what kind of products you are selling, a zipper, pouch, paper or plastic shopping bags are a must for your customer’s needs.

The choice of shopping bag represents the quality of your products. The costlier your merchandise is, the better its packaging should be. Imagine someone carrying an expensive watch in a poor, weak and thin plastic bag? What if the bag tears off while carrying the stuff? What if the watch falls down and breaks? This would not be a pleasing experience for your customer. Moreover, if you don’t pack the goods properly, a customer would not like to shop from you again.

Good shopping bags do a lot more than justifying the brand image. These bags help the customers store and carry the products safely. A good shopping bag can serve as an effective mode of advertising as well. Thinking how? If your company’s name is clearly printed on a shopping bag, it is going to be noticed wherever the customer carries the bag along. It is a common tradition among shoppers to reuse the shopping bag several times. Hence, it is sure to get noticed many times post the shopping tour of your customer.

Source: https://plasticbagsource.wordpress.com/2017/07/22/how-to-use-plastic-shopping-bags-as-a-marketing-tool/

How Custom Shopping Bags Influence your Business

Before delving into the details of how custom shopping bags impact your business, let’s have a brief look at the condition of the market these days. Expanding your business, launching new stores, overseeing attractive takeovers, and establishing the name of your company among the greats, every businessman aims for these things when starting out in the corporate world. However, things are not so easy for new shops.

The competition breaks down the small businesses that go through lots of struggle before eventually closing their shutters. The demands of people are increasing with increments in their pay. So why do most of the startups fail to shine? There are many reasons and the biggest among them is the lack of exposure.

If revenue is the oxygen to your business, the advertisement is the food to it. Any company, big or small, cannot survive on one of these alone. It needs both in order to operate continuously. Your revenues might show a great increase in the beginning but if you don’t market your products it will dwindle soon enough.

How can you attract new customers without putting up your products and services on ads? As for where and how you market your company, it depends mostly on your budget and the location of your business. A very effective medium for advertising is through custom bags. Believe it or not, shopping bags that you give out to customers can either push your reputation downhill or push it up sky-high.

Building Brand Loyalty
According to a marketing research conducted in Bangkok, packaging reminds consumers of the quality of the products they have purchased and influences their satisfaction levels. It also reminds them about what they had purchased in the past and this has a significant effect on brand loyalty. Custom shopping bags that have your brand logo and taglines that identify your company are powerful tools of advertising. It might not be obvious at first but imagine how many people could have a look at the shopping bag as one of your customers carries it home. These have incredible mileage and you can further increase it by making reusable bags.

Source: https://plasticbagsource.wordpress.com/2017/07/19/how-custom-shopping-bags-influence-your-business/

Important Design Elements of Promotional Shopping Bags

Creativity is the essence of promoting a product that people had no idea about earlier. A good marketing strategy makes the company look smart, while a great marketing plan makes the customer feels smart. Undoubtedly, as a businessman you want your company to expand, no matter what kind of goods and services you provide.

Marketing for a business is as important as water is to a plant. None of them can survive without the most important thing that they need. For your business to survive in the market, it needs continuous and creative marketing ideas. You might be using advertising mediums that every business uses, like televisions, newspapers, online ads, or even billboards. However, have you used the subtle way of marketing by using promotional shopping bags?

Bags that you give out to customers with your company’s logo, brand name, tag line, graphics and other business specifics catch the attention of onlookers. Your customers become your advertising agents automatically when they carry the shopping bag to another place. However, to gain the most from shopping bag advertisement, it is paramount that you design it in a way that compels people to look at it and remember it.

Source: https://plasticbagsource.wordpress.com/2017/07/20/important-design-elements-of-promotional-shopping-bags/

Variety of Reusable Printed Shopping Bags and How They Serve Different Uses

Shopping bags can have a great impact on the reputation of your firm. If you give your customers strong, Reusable Printed Shopping Bags; it not only helps them to carry things but also lets you market your company on a much larger scale.

Imagine going to a shop to buy groceries, stationeries, and other things that you need. At the counter, you unload the cart and pay. Then the salesperson refuses to provide you with a shopping bag. That would certainly make things very difficult for you. Maybe you manage to carry those things somehow.

However, would you return to that shop again? That is exactly how your customer would feel when they shop at your store and don’t get a shopping bag to carry their things. Obviously, you do provide them with shopping bags. However, you have a chance to up your game here with printed shopping bags.


Source: http://plasticbagsource.tumblr.com/post/163094421443/variety-of-reusable-printed-shopping-bags-and-how

Is Plastic Bag With Logo A Safe Choice?

Imagine the goods a customer just shopped from your store drop out of the weak bag provided by you and get spoiled. What sort of impression would this situation leave the customer? Surprising but true, a customer would never like to buy stuff from you if you don’t offer a good packaging.

The choice of shopping bags opted by a retailer has a direct impact on the shopping experience of a customer. A plastic bag with logo does a lot more than just storing the stuff. It protects the goods purchased and ensures a safe handling as well. Even well-known brands come across this dilemma while choosing a shopping bag for their company. It would not be wrong to say that selecting an ideal shopping bag is a big decision for both, small retailers and big brand stores.

Choosing a Sturdy Plastic Shopping Bag

There are a lot of factors that you need to think about while selecting a shopping bag. These include:

• What kind of products do you sell? 
• Is the product perishable or non-perishable in nature? 
• Do your products require a special sort of protection? 
• What is the weight of your products? 
• What is the size of your products? 
• Does your company have any environmental concerns?

A lot of retailers are often confused while choosing between plastic bags and paper bags. Both of these materials have their own advantages.

Advantages of Using Plastic Bags

Plastic shopping bags are used by several sorts of retailers. You can find grocery stores, footwear shops and even retailers selling fashion accessories using plastic bags. The best part about plastic bags is that it can be used in several ways. Billions of plastic bags are used around the world for varied purposes each year.

Versatile: The purpose of a plastic bag with logo does not end when you reach home from a grocery store and empty it. Once you have products out of the bag, the versatility still continues. You can easily fold these bags and keep it for future use. Plastic bags can be used for carrying stuff, they can be placed in the dustbin as a liner, can be used to pack lunch and lot more. Moreover, you don’t have to pay anything in return. Most of the times, plastic bags are provided by the retailer free of cost.

Inexpensive: Plastic bags are always sold and manufactured in bulk. Though the quality of a plastic bag depends upon the retailer, the kind of plastic used to manufacture these bags is not too costly. Hence, it can be bought at very low wholesale prices by the retailers.

Customizable: Surprising but true, you can ask the plastic bag supplier to customize the bags as per your needs minimal charge. You can alter the quality and even get your company’s logo printed on the plastic bag. You can expect a good quality print on a plastic bag. However, if you don’t sell a particular brand’s products, go for a generic design. This can include messages like ‘thanks for shopping’; ‘have a nice day’ etc.

Can be Reused and Recycled: Laying emphasis on the needs of the environment is a responsibility of all human beings. If you are taking something from nature, you must give it back too. This is when the acts of reuse and recycle come into action.

There is a misconception that the plastic bags cannot be recycled. The truth is that plastic bags can be recycled as easily and efficiently as any other material. As a user, you only need to make sure that the plastic bag is being disposed of properly. Don’t mix it with other easily decomposable waste products, don’t throw food in plastic bags in an area exposed to street animals, follow the rules and regulations of disposal prescribed by the government etc.

On the other hand, the use of plastic bags can range to an array of activities. It would not be wrong to say that unless a plastic bag tears off or wears down, you can keep on using the bags again and again.

Durable: Plastic bags are quite easy to handle and lightweight. You can use plastic bags to carry both heavy and lightweight items. Plastic bags are made using the polyethylene polymers refined from oil and natural gas. The use of polyethylene helps the plastic bags stay in shape while carrying different sort of things. This basically means that no matter how heavy or hot an item is, the plastic bag would not melt away or leave its rigidity.

Retailers must look for a reliable supplier of plastic bags with logo. A reputed supplier would offer you a good discount on bulk purchases. Such companies also allow customization of the design to be printed on a plastic bag to some extent. You can get your company’s logo, slogan or even address printed on the plastic bag.